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Business Nightmares with Evan Davis

Business Nightmares with Evan Davis

Description: Economist Evan Davis tells the stories of disastrous business mistakes that infiltrate areas of product design and manufacture, marketing and public relations, and strategic decision making. From the monumental unpopularity of `New Coke' to Persil's clothes-eating washing powder, the series takes an in-depth look at the biggest blunders and documents how the best of the affected companies rebounded from a disaster. It also includes interviews with business bigwigs, among them Sir Richard Branson, Sir James Dyson, management troubleshooter Sir Gerry Robinson and Interbrand chairman Rita Clifton.
Genre: History
Year Released: 2011
First episode air date: May 9, 2011
Cast: Evan Davis
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